Our Values & Approach

Our Values

We have a number of values to achieve our mission and work towards our stated aims and principles. Our core values are:

  • Be brave as leaders for positive change  –  We will seek to inform and improve policies and practises which are detrimental to children and young people in sport, and work collaboratively where we can, responding to issues individuals and organisations raise with us and ensuring our proposals and solutions, are evidenced based.
  • Empowerment and advocacy – we want young players to develop independence, confidence and their own leadership and advocacy skills. We will work with sporting bodies, individuals and groups to enable children and young people to fulfil their potential, on and off the pitch.
  • Integrity and honesty– we will work to ensure that all our practices are transparent, open to change and honest, and we will maintain confidentiality where appropriate.
  • Diversity and inclusion– we value a diverse staff team and any volunteers or clients we work with, respecting different perspectives and ideas. We will seek to develop ‘player-led’ practises that ensure young people and adults can influence and be involved in PV work.

‘Player Voice means to talk about certain issues that you would not usually talk about’. Academy player (u14)

Our Approach

PV staff, volunteers and supporters have a background in community development, youth leadership, communications and research in community and sports academy settings.

We are committed to creating positive and meaningful programmes which put young players at the heart of decision-making.

We deliver programmes and services with professional sporting clubs that empower players to unlock their full potential on and off the pitch.

We want players’ voice to be heard and their views taken into consideration in key decisions about their sporting development.

young group of players warming up

We have five key principles when delivering programmes and services:

  • Co-Production: Young people make meaningful contribution to decisions that affect them.
  • Engagement: the will of young players steers decision making.
  • Sustainable: long term delivery
  • Impact: creating social impact for clubs, players and their wider community
  • Capacity Building: building skills of club staff, players, volunteers, to devise and deliver player led programmes

Underpinning PV approach is to work collaboratively and to partner with football academies, persuading and influencing key decision makers at football clubs to consider how they work with young academy players, and enable their voice and ideas to be heard and taken account of in club policy development.